Lin Dai, OneOf: Connecting Fans to Iconic Brands, Artists, and Athletes
Web 2.5March 14, 2023x
00:33:4423.19 MB

Lin Dai, OneOf: Connecting Fans to Iconic Brands, Artists, and Athletes

How can web3 technology better connect fans to their favorite brands, artists, and athletes?

This week, our guest on Web 2.5 is Lin Dai, the Co-Founder and CEO of OneOf, a mass-consumer web3 company connecting the next 100M non-crypto native fans to iconic brands, artists, and athletes.

OneOf’s technology enables global brands and enterprises to reimagine commerce, loyalty, and engagement, allowing consumers to seamlessly collect or trade digital assets with no prior crypto expertise.

OneOf’s roster of partners includes iconic artists like Doja Cat and the estate of Notorious B.I.G., athletes like Wayne Gretzky ad Muhammad Ali, and a roster of other large partners like American Express, Warner Music Group, the Grammys, iHeart Radio, Anheuser-Busch, and more.

On this episode, Lin will give us a behind-the-scenes look at OneOf and some of the big projects that he and his team have built.

Show Notes:

00:00 Episode announcement
00:31 Show intro
01:22 Lin's intro and career before One
Of 04:16 OneOf's customers, products, and services
06:21 An NFT one-stop-shop
07:04 How brands approach OneOf
08:49 All about the Notorious B.I.G. collection
11:49 How OneOf collaborated with Warner Music
13:55 Web3 loyalty vs. traditional loyalty
15:30 Peer-to-peer connectivity and the Anheuser-Busch activation
18:22 Sponsored message from Hang
22:43 Lin shares sports use cases from OneOf
27:16 Lin's motivation for growing OneOf
29:00 The downsides of web3
31:38 Shill
33:02 Wrap-up
33:22 Closing

Show Resources:

Lin on Twitter:
Lin on Instagram:
Lin on LinkedIn:
OneOf’s Website:
OneOf on Twitter:
OneOf on Instagram:
OneOf on LinkedIn:

Show Sponsor:

Show Website:

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Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see