Robin Arzón, Founder of Swagger Society: Cultivating a Web3 Community for Go-Getters

[00:00:00] Hey everyone, it's Dana. This episode is the Web 2.5 Season 2 finale featuring Robin Arzon,

[00:00:07] the VP of fitness programming and head instructor at Peloton, and the founder of the Web 3 enabled

[00:00:12] lifestyle membership club Swagger Society. Before we dive in, a quick word of thanks.

[00:00:18] First, a big thank you to Ron Passaro, this show's amazing co-producer. I also want to thank our

[00:00:24] Season 2 sponsor, Hang, a Web 3 powered no code customer engagement platform. You can learn more

[00:00:31] about Hang at hang.xyz and if you let them know you heard about them on Web 2.5, they will also

[00:00:38] waive their $10,000 implementation fee. And lastly, I want to thank all of you for listening. We have

[00:00:44] greatly appreciated your support and engagement on Web 2.5. And now onto my conversation with Robin.

[00:00:51] Welcome to Web 2.5, I'm your host Dana Hork. Today, I am so thrilled to welcome our guest,

[00:01:02] Robin Arzon. Robin is a former lawyer turned ultra marathon runner and global fitness leader,

[00:01:08] currently serving as the VP of fitness programming and head instructor at Peloton.

[00:01:13] And she's weeks away from launching a new venture in the world of Web 3 called Swagger

[00:01:18] Society, an NFT enabled lifestyle membership club aimed at helping members set and achieve

[00:01:24] their life goals. Robin hosts a masterclass on mental strength and is also a two-time New York

[00:01:29] Times bestselling author of Strong Mama and Shut Up and Run. And she has a new book out called

[00:01:35] Strong Baby and is also taking pre-orders on a new journal called Welcome Hustler,

[00:01:40] an empowerment journal. On this episode we'll get into Robin's career transformation from law

[00:01:46] into fitness, what she's building with Swagger Society, and why she's so passionate about

[00:01:51] creating a lifestyle membership club in Web 3. So with that, welcome Robin.

[00:01:56] Thanks Dana, I'm excited. I am so excited to have you here. This is a show largely about Web 3

[00:02:03] and how Web 3 technology meets the real world. And so I want to spend the bulk of our time

[00:02:07] talking about Swagger Society. But before we get there, I think it helps to do just a little

[00:02:12] bit of context setting on you and your own journey. So maybe we can rewind the clock

[00:02:17] a little bit and start well before Web 3. And I'd love to just give you the chance to introduce

[00:02:22] yourself and your career leading up to now. Sure, I am a reformed lawyer. So I was a corporate

[00:02:28] litigator for quite some time in New York City. I practiced, yeah, gosh it feels like eons ago,

[00:02:33] but I practiced for almost eight years before entering wellness. I fell in love with running.

[00:02:38] So I started running and writing my first book Shut Up and Run as you mentioned,

[00:02:42] as I was really getting my, what did I my miles in as an ultramarathoner doing 50 and 100 mile races,

[00:02:48] training runners. I fell in love with movement, used movement as medicine to heal from a traumatic

[00:02:54] incident that happened to me entering my senior year NYU being held at gunpoint. And I've written

[00:02:59] and spoken about that extensively. I'm comfortable speaking about it but movement really became

[00:03:03] key to my healing. And then I started creating what I call a superhero toolkit. So the things

[00:03:09] that I am infusing into smaller society and that I put into my masterclass and that are written

[00:03:13] about in my books, including honestly in age appropriate ways in my children's books. I have

[00:03:18] really used to heal myself and then hopefully in every platform and product and partnership that

[00:03:24] I'm participating in from this point forward really helping folks optimize their lives. So I

[00:03:29] joined Peloton shortly after the company was founded and I was one of the first instructors

[00:03:35] hired a vice president at fitness programming there and I should say that anything I'm stating

[00:03:40] related to web three and swagger society is completely separate and from my role at Peloton.

[00:03:44] I am a mean completely committed to my Peloton family. I'm just really, really excited about the

[00:03:48] potential for what we can do in web three and specifically with swagger society and

[00:03:53] yeah excited to chat about that today. Yeah absolutely. So through your role at Peloton

[00:03:58] and through these ventures that you've been doing on your own you have been building

[00:04:01] and curating community for a very long time. Tell us about the community that you've created

[00:04:07] and what are some of the common values and goals of the folks who are in your community?

[00:04:12] Oh my gosh I love this question. So I have been creating community for over gosh over a decade

[00:04:17] from my first follower to the millionth plus it really has centered around folks who believe

[00:04:22] in a growth mindset who believe that more is possible. I really am grateful for a lot

[00:04:27] of reasons for my community in web two but I'm always so pleasantly surprised by how positive

[00:04:33] and dynamic the community is. I think there are some darn spots of the internet and I think the

[00:04:39] thing that we're one that illuminates that there's still goodness in the world. I really,

[00:04:43] really believe that and the fragmented way in which we're having conversations in web two

[00:04:48] the way that algorithms are just tricky. We don't really own any of our data or even our

[00:04:55] creations on web two platforms and we're really seeing a lot of that now with the Twitter and

[00:04:59] the TikTok of it all. So the community has always been currency like it's all about how do we create

[00:05:06] content that people care about that people want to use and that brings people together. I consider

[00:05:11] myself a fire starter. I want to light fires in people's lives to wake up and have some urgency

[00:05:17] about their lives. So whether that is utilizing a tool, whether that's a comment on a post on

[00:05:21] Instagram or whether that's entering my masterclass or something else that I'm creating like Spagger

[00:05:26] Society, that is always the thread, the through line through all of it. Whatever your entry point

[00:05:31] is and meeting me or my projects, it is self-determination, a growth mindset, the idea that

[00:05:36] more is possible for ourselves. I have lived many reinvention stories. I created myself from a

[00:05:42] corporate litigator into a leader in wellness. I created myself from a completely novice,

[00:05:47] non-existent athlete into an ultra marathoner and nothing about my sports is actually remarkable in

[00:05:53] any way. I think it can be achieved by the normal average person. I definitely started with one

[00:05:58] mile and one step and one kilogram and then one pound of weights. So I like showing folks that

[00:06:04] they own the pen to the story that they're writing and I like providing opportunities whether

[00:06:09] it's through my empowerment journal Welcome Hustler, whether it's through Spagger Society,

[00:06:12] illuminating folks that they have a lot more power than maybe they give themselves credit for

[00:06:17] and then providing some of the tools. I've heard you talk about some of the shortcomings of

[00:06:22] Web 2 technology like, hey, you're just liking people's posts but it's not really a deep dialogue.

[00:06:26] What are some of the shortcomings of the existing Web 2 tools that led you to explore

[00:06:32] Web 3 and what was possible? As a content creator looking at what's possible in the

[00:06:36] creator economy for Web 3, we have to be paying attention. Right? Like the fact that

[00:06:41] our followers can be day one stakeholders and really co-owners and some of these projects

[00:06:45] that we create is amazing to me. And so the algorithms on Web 2, they're literally changing

[00:06:51] every day as a landscape that's really frustrating. You know, you're putting your money or time

[00:06:55] into creating stuff that you hope is of service and a value to the community,

[00:06:59] whether it's inspirational, whether it's funny, whether it's educational and sometimes

[00:07:03] it's not seen. And you're like playing that eyeballs game and then you get caught in

[00:07:06] a numbers game and a followers game and it's like, is this the game I want to be playing?

[00:07:09] It's kind of not the point. Like it is the point but it's not, right? There is an economy obviously

[00:07:13] around this whole influencer thing which I am a part of but the trickiness of it makes it a little

[00:07:18] bit, it's a little corrosive sometimes. So there's that and then there's the piece of it that I

[00:07:23] really have a really dynamic engaged community. They comment, they like, they DM, they want to

[00:07:29] dig into quote, the work but it's so limited and fragmented. You know, I can't port my Facebook

[00:07:35] community over to another community. I feel like I'm really having silo conversations often.

[00:07:40] It doesn't scale for me to go into DMs and respond comment by comment. So it's like, how am I creating

[00:07:47] a community that can go deeper into some of the concepts that really matter to me?

[00:07:51] So that really has led my curiosity into a three.

[00:07:54] Yep. So that's a perfect springboard into what is Swagger Society. So your answer to all

[00:07:59] of those questions in your solution is Swagger Society. So give us the overview on what it

[00:08:04] is and paint a picture of the actual experience for members.

[00:08:08] So I built a kingdom. I have always believed that we are royalty and I wanted to architect this world

[00:08:15] that is really foundationally based on self determination and a growth mindset. It's

[00:08:19] built for hustlers who want to optimize their lives and look good while doing it.

[00:08:24] So we've created characters with Molly Dixon for this royal universe of Swagger Society

[00:08:30] and after we min, they're going to have one of these characters. We're really inclusive at

[00:08:33] Swagger Society. We have male characters, female characters and non-binary characters represented

[00:08:38] in seven different skin tones. Of course, Swagger is part of the title. I say that the characters,

[00:08:43] the avatars are kind of like that person walking down the street when you're like, yeah,

[00:08:46] they got it. Like I wouldn't necessarily wear that but it's like, I'm gonna try it on for a

[00:08:51] second. So that's like the fun art piece of it. I call it a lifestyle membership club because

[00:08:56] the lifestyle is really what I care about. So what somebody is going to get out of Swagger

[00:09:00] Society is participating in a community that can be your accountability partner. We're going to

[00:09:05] host challenges and members of Swagger Society are going to participate. The challenges are

[00:09:08] really going to be self-directed. It's about goal setting. I posted something about Sleepy

[00:09:13] other day and I was like, okay, cool. How can I infuse that into a challenge? Just ways in

[00:09:16] which I'm trying to optimize my life. I figure let me blow open the doors and then for

[00:09:21] a small subset of my community we can go deeper and I can share literally what I'm reading,

[00:09:25] what I'm trying to optimize in my own life. So we're building goal setting trackers and

[00:09:30] habit trackers and hosting challenges. Participating at Swagger Society is really going to be three

[00:09:34] parts. It's going to be the goal setting piece and really trying to look under the hood of like,

[00:09:38] how can you be better in your daily life? And then how can Swagger Society help you do that

[00:09:42] by being an accountability partner? And then the second piece is really exciting because

[00:09:46] we're building personal lockers for holders. So that is where your digital assets are

[00:09:50] going to live. That is where you're going to get personal messages from me, pump

[00:09:53] ups from the community. So there's gated content that's going to come along with membership and

[00:09:58] then rewards as motivators. So whether it's early access to content, merchandise drops,

[00:10:04] things I'm building into the ecosystem with future brand partners, really exciting stuff.

[00:10:08] And then of course in real life events which I don't know, can we say post COVID?

[00:10:11] In this chapter of the world we're living in, I think that there is still

[00:10:16] really exciting premium on being able to get together in real life. And so

[00:10:19] we're thinking about what makes sense and we're really polling our community. So we have a framework

[00:10:24] for what we want to do and we have of course value built into the reward system that is playing

[00:10:29] a long game. I don't want to create a gala and nobody even shows up. So it's also,

[00:10:34] we're really going to be dependent on that and we have multiple tiers of membership are most

[00:10:37] exclusive or I guess the membership that you get the most benefit from. Are we calling the OCs,

[00:10:42] the original crowns? And that has a 3x, we're calling this our internal swagger society

[00:10:50] loyalty rewards program. You might want to call it, it's called street cred. So when you log

[00:10:54] into your locker and you log into the community, you're going to see like who has the most street

[00:10:58] cred and you get street care by participating in challenges. And of course, you know,

[00:11:02] depending on your tier of membership and the multiplier, the more you commit to

[00:11:06] yourself and the community, the more you're going to see, you know, that swagger point

[00:11:09] multiplier grow. And so the OCs have priority access to future drops and events and and events

[00:11:15] with me in real life and virtual. And then the realm of royalty is the second tier of membership.

[00:11:20] And that's a 2x multiplier on the street cred points and priority access to future drops.

[00:11:30] Hey, everyone, it's Dana. We'll get right back to the show, but I'm here with our season

[00:11:35] two sponsor hang a web three powered no code customer engagement platform throughout season

[00:11:42] two. I'll be chatting with hangs CEO Matt Smolin to get his take on brand loyalty and

[00:11:47] customer engagement. So Matt, we talked about how web three loyalty is emerging as a hot topic in

[00:11:54] the marketing world. But what happens if a brand's customers don't know anything about web three?

[00:11:59] Yeah, well, I mean, we work with brands where 99% of the customers maybe even more aren't

[00:12:04] going to understand web three. And so our goal really isn't to explain web three to them.

[00:12:09] It's to give them an experience that feels a lot like what they already know, but with added upside

[00:12:14] working in web three, you need to create things that are really seamless for the consumer. And so

[00:12:18] we keep things very traditional in regards to how you sign up and sign in, you're just using

[00:12:22] an email or a phone number, you're signing up their name. And on the back end, we're adding

[00:12:27] a wallet and creating an NFT. But the user doesn't need to know that even when we have

[00:12:31] payments, it's as simple as signing up and paying with a credit card. We work with a

[00:12:35] number of coffee shops and restaurants as well. And for users to be able to attribute their spend

[00:12:40] or redeem rewards, all they need is a phone number or an Apple wallop pass that they just scan in or

[00:12:45] type in at the Toaster Square POS. So again, the web three part is really kind of on the

[00:12:50] back end. The beauty is the customers that know nothing about web three will have that

[00:12:54] experience that seems like anything else that they've ever done and feel this extra upside.

[00:12:58] And those who are more crypto native will kind of see it in plain sight.

[00:13:02] So it's almost an if you know, you know. But especially in the market today, there is a lot

[00:13:06] of skepticism about web three. What would you say to folks who are hesitant about it?

[00:13:11] I totally understand the hesitation. So much of web three over the last year or two has really

[00:13:14] been around speculation and especially with crypto going down and NFTs and FTX and all these

[00:13:19] things people are just going to be hesitant. But I think the important part when talking to

[00:13:23] brands or consumers is to really contextualize it with them around things that they care

[00:13:27] about. For brands, it's not going to be about floor price. It's about how can we actually

[00:13:31] take a North Sur metric that's important to you? Maybe it's LTV. Maybe it's a kind of part of that.

[00:13:35] And how can we increase that? And because of web three and the ownership piece that actually

[00:13:40] really aligns incentives between a brand and consumer, as well as interoperability that it

[00:13:44] creates a whole new kind of like holistic viewpoint on a user, there's really interesting

[00:13:48] impactful ways where we can drive business metrics forward. And I think the best part is

[00:13:53] in many of those cases if done right, the consumer won't even know it's there.

[00:13:57] Thanks so much, Matt. You can learn more about Hang at hang.xyz and if you let them know you

[00:14:03] heard about them on web 2.5 they'll waive their $10,000 implementation fee. And now back to the show.

[00:14:13] You mentioned that this is a community for setting goals and achieving them. I've heard

[00:14:17] you say name it and claim it. Are these just fitness goals or are these life goals?

[00:14:22] And what are the types of goals you hope folks come to the table with and set Thors

[00:14:26] Wagger's site? It's actually not fitness related at all. Somebody might have a movement goal that

[00:14:30] they create themselves, but it's not a modeling fitness instruction. As I said, I remain committed

[00:14:34] to my role at Peloton. So this isn't educational fitness content whatsoever. This is about digging

[00:14:40] into your self-defined goal. It requires introspection. I'm not handing folks anything

[00:14:46] on a silver platter. This is for folks who are willing to do the work and imagine

[00:14:51] participating in anywhere from four to 12 challenges a year doing check-ins that really

[00:14:57] require you to quote, do the work. I can imagine for example a challenge, let's say it's tracking

[00:15:04] your sleep. It's setting an alarm at 7 p.m. to remind you that you're going to bed. It's checking

[00:15:10] in. It's putting your book, let's say it's a reading challenge. It's putting your book on

[00:15:14] your pillow in the morning when you make your bed. So these are little tiny micro actions

[00:15:20] that are habit trackers. Obviously you're going to create a little bit of framework around,

[00:15:24] but it's so much more than me saying this is how you do things. I'm going to give folks a peek

[00:15:31] into how I do things. That's part of the fun and part of the connection because there's a

[00:15:35] vulnerability piece there that I wouldn't share necessarily publicly, but I also want

[00:15:39] folks to have enough self-awareness to say actually I'm a grad student. I'm just trying

[00:15:43] to graduate and it's like great. So I envision micro communities finding each other within

[00:15:48] the swagger society world where folks can share expertise, they can share vulnerabilities,

[00:15:53] they can share questions. That is really the linchpin and then of course there's a layer of it

[00:15:57] that is my learned expertise creating a framework for folks to dig into how they want to optimize

[00:16:03] their own self-defined goals. I'd love to ask you about the peer-to-peer piece because

[00:16:09] that's one of the superpowers of Web 3 is that it really enables both from a technology

[00:16:13] perspective but also from an ethos perspective there's a big focus on peer-to-peer connectivity

[00:16:18] not just influencer to consumer or brand to consumer. Exactly. How do you envision some of the ways

[00:16:23] that members will connect with each other through swagger society and support each other in their

[00:16:29] journeys? That's been a huge priority for us so that's why we actually are building a site which

[00:16:33] can serve as a home, as a hub. Of course we have a presence on Discord and every other

[00:16:37] Web 2 platform. Our cons plan is really going to be meeting people where they are. We are

[00:16:43] developing a consistent newsletter. We've got the Discord presence. We've got the Twitter

[00:16:47] presence. We've got the Instagram presence for swagger society but that's leaving us in the

[00:16:50] Web 2 world. I'm going to have a lot of holders who are Web 2 folks and they don't want to deal

[00:16:56] with any of the potential messiness you know. I think it'll get clean. I have my foot in one

[00:17:01] world one foot in the other. I actually get it and I see both approaches but we are right

[00:17:06] now interviewing companies who say we have the next thing. We have the next thing and

[00:17:10] you know for community and for engagement and for a comprehensive kind of content distribution

[00:17:14] platform. Is this basically somebody downloading another Instagram? You know so I have a lot

[00:17:19] of questions around it. I can say that we're going to meet people where they are. We're

[00:17:22] building a website and our devs are being super creative as to how folks can receive

[00:17:27] information from me and disseminate information to each other. So we're super mindful of that

[00:17:32] and I'm sure it's going to develop as swagger society develops and as we see where people

[00:17:36] want to gather and what matters to them. Right. You mentioned this earlier about Molly Dixon

[00:17:41] being the artist. I wanted to double back on that and just ask you more about her work,

[00:17:45] what the artwork is going to look like for the collection and why was it important for you to

[00:17:49] choose an artist like Molly and choose the artwork and the art approach that you're choosing?

[00:17:53] Molly's so amazing. She's a fashion photographer. She's a motion artist. She's done AI.

[00:17:58] She was an obvious choice for me because she understood the bells and whistles of what

[00:18:03] art could be in Web 3 but also really rooted in the values that we've discussed. I thought she's

[00:18:09] just a badass female artist and I was like, yeah this makes sense and this is one of the first

[00:18:14] female lead generative PFP collections. Certainly one of the first that is intentionally including

[00:18:20] non-binary folks as part of the representation. I was very enchanted with the idea that we

[00:18:27] could build this world in a way that folks are identifying with their characters in maybe

[00:18:32] a way that's like, oh okay not only do I feel included but I can take my personality a little

[00:18:37] bolder with it. I think that's what's fun about some of the art in Web 3. A lot of the art in

[00:18:40] Web 3 is certainly the art that I hold. They're extensions of myself and I hope folks can really

[00:18:45] find that and just Molly and I just really saw eye to eye on what the potential and the meaning

[00:18:49] could be around some of these characters. You mentioned some of the art that you hold

[00:18:54] in this space. I would love to ask you how you got interested in Web 3 and some of the

[00:18:58] communities that you're a part of and some of the art that you hold and if there's anyone

[00:19:02] you want to celebrate and shout out I would love to hear. Oh yeah oh my god this is fun so

[00:19:07] how did I get interested in it? So my husband has been he's the CEO of Swagger Society Drew Butler.

[00:19:11] He's been involved in Web 3 for much longer than me for years and years and I was like what is

[00:19:15] this? It's not for me. Art was my initial entry point actually we're on the Artist

[00:19:20] Council at the Whitney. We're kind of involved in the traditional modern art world if that's

[00:19:24] not Noxymoron. Initially the excitement around holding NFTs from what I read for a lot of

[00:19:29] the communities that I'm a part of was around the art and then of course I developed more expansive

[00:19:33] view but then I started seeing what folks like Reese Witherspoon in Evil on Goria and

[00:19:38] Guy O'Cerry and Gary Vee were doing centered around community and inclusivity and engagement.

[00:19:43] I thought oh okay so then I started to understand the creator economy and what we just discussed.

[00:19:47] As a holder my BFF, Boss Beauties, my husband I think is more obsessed with his Akku pieces

[00:19:55] than any real art that we have in our house. I have a B-Friends, a swaggy seal, I have doodles so

[00:20:02] it's fun to not only participate in communities that we think are meaningful I want to look dope

[00:20:08] doing it. Yeah well and we covered this a little bit earlier but then to bring that back to your

[00:20:13] community what do you hope that the holders of Swagger Society NFTs what do you hope it

[00:20:19] will say about them? What does that badge say about those folks when they're part of the

[00:20:23] community what is it communicating to the outside world that they're a part of Swagger Society?

[00:20:28] Oh my god this is a great question I mean you are crowning yourself for greatness like you are we

[00:20:34] don't have to wait to be knighted we don't have to wait to someone to tell us that there are

[00:20:39] jewels in our crown. Members of Swagger Society know that they have it in their DNA but

[00:20:43] they want to look good for victory. I think the word Swagger to me implies that you are bold

[00:20:48] enough to self-define success and you are vulnerable enough to do it in partnership with the community

[00:20:56] and I think that both and approach to greatness is really beautiful that's how I approach I try

[00:21:01] to approach most areas of my life so that's why it's a foundational tenet of what this world

[00:21:05] is built on so it's that both and approach to how we get to our self-defined goals and how we

[00:21:11] do it in a community that really believes the more is possible and that we don't have to wait

[00:21:16] for someone else to see our value we're going to unite and figure it out ourselves. What has been the

[00:21:22] easiest part about building Swagger Society and what has been the most challenging so far? I've said

[00:21:27] the most challenging for sure is like navigating a man figuring out what they all like is going

[00:21:32] on in web 3 and being like is this right time when do we do this what's going on but thankfully

[00:21:36] I have a lot of really smart people on my team that are great allies and ears the easiest

[00:21:42] has been engagement with the community and the creation not that the creation of the art was

[00:21:47] easy but those were the most fun meetings for me because I was like yeah cool let's like look

[00:21:52] at one of the visuals so that the creative the underpinning of the creative is not easy but

[00:21:57] my role in the creative and like as a future holder and participant guide of the vision that

[00:22:02] has been the easiest part because it really is literally what I've already been doing for

[00:22:07] 10 20 years. I think a lot of the folks that will join this and that are already part of

[00:22:11] your community are very inspired by you and everything that you have done and you have

[00:22:15] achieved I would love to know who inspires you and if there's anyone that you want to shout out

[00:22:20] that's been an inspiration whether in building Swagger Society or any of the other awesome

[00:22:24] projects that you're working on right now I'd like to give you a chance to give them a shout

[00:22:28] out and celebrate them. Oh sure I love this question so specifically in the web 3 world I

[00:22:33] think what Micah Johnson has done with Akku is just so inspiring he built it for Dreamers

[00:22:37] he based the narrative around people of color as a Latina as somebody who really

[00:22:42] wants to see more diversity in web 3 that was really really inspiring and he's been

[00:22:46] incredibly supportive and a wonderful ear in the times that I've been able to engage with him

[00:22:51] in the past year so Doodles is creating an on-ramp for animation that is incredible

[00:22:56] I think NFT now the way they're monetizing or tokenizing media in web 3 is fascinating

[00:23:02] what Gary Vee has done with Vekon and V-Friends and as a media empire is really interesting to me

[00:23:09] as a business person I'm listening I'm watching I'm a holder oh I'm I forget to mention I'm

[00:23:13] obviously a holder of what I mean maybe it's not so obvious but maybe it is I'm a holder of

[00:23:17] world of women I love what they do that combination of serving their community but

[00:23:22] doing it with style exactly the approach that we're taking with Swagger Society looking

[00:23:27] good for victory but also having some substance when you peek behind the door so yeah there's

[00:23:31] some folks I have found really inspiring and honestly what Ashton Kutcher and Mila have done

[00:23:37] and Gaioceri you know I think they have a few businesses together a few web through businesses

[00:23:41] they're constantly innovating and they're not allowing themselves to be just one thing

[00:23:46] and I find that really really inspiring well in that spirit you are not just working on one

[00:23:51] thing you are working on many things and we always end the show with shills which is

[00:23:57] web three community term but I'd love to give you the chance to shill everything that you're

[00:24:01] working on if you want to share with us the projects the handles the URLs where people

[00:24:05] can find all this let everyone know shill away Robin amazing I appreciate that so uh yeah just

[00:24:11] really strong baby so that's my second children's book my third book that is out now my empowerment

[00:24:17] journal that is infused with my mantras and really my love of journaling which is a tool

[00:24:23] that we're going to certainly cover in and spagasite in depth that is coming out this fall

[00:24:29] it's available for pre-order now and it not only has my mantras and prompts but it also has the

[00:24:34] audit like the self audit that I did to transfer an architect my skill set from law to wellness

[00:24:42] so it really takes folks through that audit including and I one of the things I love

[00:24:47] about the journal is that we include plenty of blank space but for folks who find a blank

[00:24:51] page intimidating there's enough prompts that you can plug into and take what you need leave

[00:24:56] what you don't so my other exciting projects that are dropping I just shot something really cool

[00:25:00] let's just say that in the children's space in the family space we've got some really cool

[00:25:04] products that will be revealed later this year and of course slag society I mean that's my number

[00:25:09] one that's the baby and if folks want to dig into any of the concepts and values that I

[00:25:14] really espoused for my entire career this is our opportunity to go deeper what we're doing

[00:25:20] with web three with swagger society is we built a kingdom and now we want to go deeper in the kingdom

[00:25:26] in conversations and building community so let's do it swagger society is accessible on all social

[00:25:32] media platforms at swagger society and swagger society that i o is our site very cool I so

[00:25:37] appreciate you coming here this was a ton of fun I loved learning more about you and more about

[00:25:42] swagger society and I know our listeners are going to get a ton of value out of it as well

[00:25:46] so thank you thank you robin this was a great conversation I appreciate it thank you dana

[00:25:49] appreciate it thank you so much for listening to this episode of web 2.5 if you liked our show

[00:25:56] please hit subscribe so you can get alerts and updates when we post new content you can also

[00:26:01] join our email list at web 2.5 dot i o thanks again to our season two sponsor hang we'll see you

[00:26:08] next time